Sponsor an Influencer

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Influencers on Pinterest pin curated boards and step-by-step visuals that act as evergreen inspiration guides, driving long-term referral traffic and discovery for lifestyle, DIY, and commerce brands. Content performs well over time, making it powerful for planning-driven purchases and visual search. Best for: home, fashion, food, event planning, and discovery-driven shopping.

Top 3 Tips for Hiring Influencers for Pinterest

1. Define visual goals and pin formats

Decide whether you want idea pins, product pins, step-by-step guides, or evergreen boards and set KPIs like saves, referral traffic, click-throughs, or conversions; matching the pin format to your objective ensures creators produce assets optimized for discovery and long-term performance on visual search.

2. Evaluate audience intent and pin performance

Review the influencer’s audience demographics, category relevance, and historical pin analytics, monthly viewers, repins, and referral clicks, rather than raw follower counts; choose creators whose content consistently drives discovery and planning behavior that aligns with your buyer journey (wedding planning, home projects, recipes, etc.).

3. Agree creative specs, SEO, and repurposing rights

Provide a brief with image dimensions, keyword-rich descriptions, required links/UTMs, and branding guidelines while allowing the creator to optimize visuals and copy for Pinterest search; negotiate publishing cadence, exclusivity windows, and rights to reuse pins and images on other channels so you can measure impact and extend reach.

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Looking for creators in a different city or region? Update your location to see influencers nearby and get more relevant matches for your campaign.

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Top 3 FAQs for Pinterest Influencers

1. How do I choose the right Pinterest creator?

Look for creators whose aesthetic, categories, and follower intent align with your product, review their boards, idea pins, and monthly viewers, and check whether their content drives referral traffic. Ask for examples of past campaigns, repin and click metrics, and audience demographics (age, interests) to ensure the creator reaches planners and shoppers who match your buyer journey.

2. What are common pricing models and what should I expect to pay?

Pinterest pricing varies by format, reach, and included deliverables. Typical models include flat fees per pin or campaign packages, CPM-style rates for promoted pins, and performance-based arrangements (CPC/CPA or rev-share). Ballpark ranges: micro-creators or niche crafters may charge $100-$500 per pin or $300-$1,500 for small campaigns; mid-tier creators with steady monthly viewers often charge $500-$3,000 for multi-pin packages and board takeovers; high-reach or highly curated creators and agency-managed influencers can command $3,000-$15,000+ for integrated campaigns with custom creative, keyword optimization, and cross-platform promotion. Add-ons raise costs: professional photography or video (+$200-$2,000), keyword-optimized descriptions and SEO work (+$100-$1,000), promoted pin budgets (ad spend separate), and guaranteed placement on high-traffic boards or in creator-curated collections (premium fee). For performance models expect lower upfront fees plus CPC/CPA payments or a share of tracked sales; always confirm what metrics are included (monthly viewers, saves, referral clicks), whether UTM-tagged links or dedicated landing pages will be used, and what post-campaign reporting the creator will provide. Get deliverables, usage rights, exclusivity windows, and payment terms in writing to avoid surprises.

3. What operational and rights details should I confirm before starting?

Specify creative specs (image dimensions, video length), keyword and SEO requirements, required links/UTMs, and posting cadence. Confirm who provides assets and whether the creator will optimize pins for search and audience targeting. Agree on reporting (saves, clicks, traffic, conversions), permissions for repurposing images or videos on other channels, and any exclusivity period. Include cancellation, revision, and payment terms in a written agreement and ensure compliance with platform policies and disclosure rules so you can measure results and reuse high-performing content confidently.

Top 3 Ways Businesses and Brands Can Hire Influencers

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1. Contact via directory email reply form

Use the influencer’s built-in email reply form on the directory to send a concise, personalized pitch that explains who you are, the campaign goal, requested deliverable (post, story, review), and a proposed budget or asks for their rate; follow up once and confirm the agreement in writing.

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2. Review and message through linked social accounts

Open the creator’s social profiles from the directory to review recent content and audience fit, then send a tailored DM proposing a test collaboration or specific deliverable; move to email for contracts and payment once they show interest.

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3. Book an appointment on the directory

Use the directory’s booking tool where each influencer sets their own appointment types (onsite, virtual, product demo, store tour, paid session), pricing and cancellation rules; businesses can book and pay immediately and use the session to finalize the scope, timeline, and deliverables.

Get Discovered by Paying Brands and Businesses

Join the directory brands and local businesses actually use to find creators across niches like food, tech, beauty, fitness, travel, and more. Whether you’re a foodie on Instagram and TikTok, a tech reviewer on YouTube and X, or a lifestyle storyteller on Instagram Reels and Pinterest, your next paid collab is searching for you here.

FAQs

Our directory lists influencers with contact info, social links, and booking options so businesses can search by location, niche, audience, and message or book creators directly. Use filters to find fits, then contact via the built-in email reply form, DM through linked social accounts, or book an appointment right on the profile.

You can contact influencers three ways: send a message using the directory’s email reply form, open their social profiles and DM them, or book a customized appointment through the site. All replies and bookings are tracked in your account so you can manage conversations and next steps in one place. We also have a public community for discussion.

Each influencer sets their own appointment types, pricing, and cancellation rules; businesses can book and pay instantly on the site with options for no deposit, a small deposit, or full payment. After booking you’ll get confirmation and can use the session to finalize scope, deliverables, and timelines.

We charge a monthly or yearly subscription for influencers to list their profiles on our directory; you can cancel anytime and your subscription will stop at the end of the current billing period. Yearly plans are discounted compared with monthly billing.

Currently, profiles do not include public metrics, however, influencers are expected to share, like follower counts, engagement rate, typical post formats, and sample content. If you need more detailed stats or a media kit, request them through the email reply form before committing.

We provide the platform and contact/booking tools but can’t guarantee campaign outcomes because performance depends on creative fit and execution. For billing issues or disputes about bookings and services, contact our support team and we’ll help mediate or investigate refunds per the booking and subscription terms.

Before any work, confirm deliverables, posting windows, usage rights, and payment terms in writing, through email or a signed agreement, and save contracts.